The publicity machine for The Simpsons Movie has commissioned a 70 metre tall Homer in biodegradable white paint to accompany the ancient Cerne Abbas fertility god.
http://news.bbc.co.uk/1/hi/england/dorset/6901543.stm
Ann Bryn-Evans, joint Wessex district manager for The Pagan Federation, said: "We were hoping for some dry weather but I think I have changed my mind.
"We'll be doing some rain magic to bring the rain and wash it away."
... It is not the first time the giant has been used to advertise products. He has been used to promote items as diverse as condoms, jeans and bicycles.Mike Webb, landlord of the New Inn in Cerne Abbas, said his staff were amused by the temporary addition to the village.
"I think it is different and unusual," he said. "We've not heard any complaints here so far, but I'm not sure many of the local people will know who Homer Simpson is."
During World War II, the Cerne giant was disguised to prevent the Germans from using him as an aerial landmark.
Since then he has always been visible, receiving regular grass trimming and a full re-chalking every 25 years.
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